Colorado State University began establishing its brand more than a decade ago.
While this effort has been successful in raising awareness, the University is ready to embrace a bolder, more differentiated identity, raising expectations, and claiming its due in the public eye.
The Brand Handbook focuses on the stories of the CSU community and the University demeanor—those personality traits that create the emotional bonds with our many stakeholders, influencing how they interact with us and building a stronger sense of loyalty.
The 2011 Communicators Toolbox is designed to help you visually align your communications efforts with theCSU brand.
Whether you are developing a communiqué, proposal, or brochure; planning an event or presentation; or creating policies or programs, this manual should guide the production of communications and outcomes that fully represent CSU’s personality and ideals.